Design the Scent of Summer
What does summer smell like to you? Is it the briny taste carried of a sea breeze, or the fresh, sweet smell of a melon? In addition to be the medium for memories, odor can also create an atmosphere and experiences for our lives. If it’s possible to create one for summer time, what would it be like?
Some studies have pointed out that as much as 75% of a person’s daily sensory experiences come from the olfactory senses, not the visual or the auditory, surprisingly. In addition to text, images, sounds, etc., can an odor be used as a medium to convey messages and create an atmosphere and experiences? The fragrance studio odor funder then proposed an interesting design strategy to build unique identity for business, exhibition space and brands by using new scents.
Since the summer can be so hot and sticky, the keywords for the latest summer-themed fragrances for men and women are “light” and “refreshing.”
What would the fragrance suitable for summer time smell like? Lawrence, the founder of odor funder, said that the fragrance design of the summer perfume avoided any scents that suggest warmth. The cologne is based on the scent of earl gray tea, which features the unique smell of bergamot. It creates a sense of weightlessness and the woody notes help extend the enjoyment of the fragrance. It is extremely suitable in the relaxing, atmosphere one may enjoy reading in.
The women’s perfume builds on the scents of melons and fruits, and makes people think of summer straight away. To avoid smelling oversweet, herbal and floral scents are added as complex new layers. This fragrance creates a vibrant atmosphere, allowing the wearer to inhabit a space structured by fascinating layers of scents.