2017.08月份Design雜誌報導 設計夏日香氣

設計夏日香氣
Design the Scent of Summer
 
 

在你的印象中，夏天的氣味是什麼？是海風中鹹鹹的味道，或是瓜果的清爽甜香？氣味除了是記憶的媒介，還能為生活創造氛圍和體驗。如果要為夏天打造一種氣味，那會是什麼樣的味道？
 
What does summer smell like to you? Is it the briny taste carried of a sea breeze, or the fresh, sweet smell of a melon? In addition to be the medium for memories, odor can also create an atmosphere and experiences for our lives. If it’s possible to create one for summer time, what would it be like?
 
 

 
有研究指出，人們每天的情緒變化中，有高達75%是來自聞到的氣味，而非看到或聽到的東西。除了文字、影像、聲音等等，氣味能不能也作為一種媒材來傳遞訊息，也創造氛圍和體驗？「odor funder氣味製造所」因而提出了一項有趣的設計策略，以無形的「氣味」，打造獨特的商業、展演空間與品牌識別。
 
他們這回以夏天為主題，打造了兩款男、女性使用的香水。夏天的悶熱與黏膩感是最難纏的，因此「輕盈」、「清新」的氣味，便會是這兩款香水的關鍵字。
 
適合夏天的香氣聞起來會是什麼樣子？氣味製造所的創辦人洪晟富，在這次的調香設計上，提到他們首先避開感覺較暖的味道。男性版以帶點佛手柑香氣的伯爵茶為基調，讓整體不致於太沉重，加上特調的輕木質味，增加香水的耐聞度與獨特性，營造出在室內慵懶閱讀的氛圍，也有助於放鬆緊繃的身心。
 
女性版則以瓜果香為基調，一聞就讓人感覺到夏天的氛圍，另在避免以熱帶果香加重甜膩感的考量下，添加了草本植物與花香味，達到豐富整體層次的效果。這樣的設計會給人一種比較活潑的感覺，令人在氣味構築的空間氛圍中，能神往與感受出遊般的美好。
 
Some studies have pointed out that as much as 75% of a person’s daily sensory experiences come from the olfactory senses, not the visual or the auditory, surprisingly. In addition to text, images, sounds, etc., can an odor be used as a medium to convey messages and create an atmosphere and experiences? The fragrance studio odor funder then proposed an interesting design strategy to build unique identity for business, exhibition space and brands by using new scents.
 
Since the summer can be so hot and sticky, the keywords for the latest summer-themed fragrances for men and women are “light” and “refreshing.”
 
What would the fragrance suitable for summer time smell like? Lawrence, the founder of odor funder, said that the fragrance design of the summer perfume avoided any scents that suggest warmth. The cologne is based on the scent of earl gray tea, which features the unique smell of bergamot. It creates a sense of weightlessness and the woody notes help extend the enjoyment of the fragrance. It is extremely suitable in the relaxing, atmosphere one may enjoy reading in.
 
The women’s perfume builds on the scents of melons and fruits, and makes people think of summer straight away. To avoid smelling oversweet, herbal and floral scents are added as complex new layers. This fragrance creates a vibrant atmosphere, allowing the wearer to inhabit a space structured by fascinating layers of scents.